Building a warm, welcoming brand identity for a new coffee shop that quickly became Merthyr Tydfil's favourite community gathering spot.
Business: The Brew House
Industry: Coffee Shop & Café
Location: Merthyr Tydfil, Wales
Type: New Business Launch
Duration: 6 weeks
Launched: May 2024
Robert Williams was opening his first coffee shop in Merthyr Tydfil and needed a complete brand identity from scratch. With several established competitors already in town, he needed branding that would help The Brew House stand out and create an emotional connection with the local community.
No existing brand identity, visual assets, or marketing materials
Multiple existing coffee shops with loyal customer bases
Needed complete branding before grand opening in 6 weeks
Needed to feel authentically Merthyr, not like a generic chain
Designed a handcrafted logo featuring a steaming coffee cup integrated with Merthyr's iconic hills silhouette. The warm, earthy color palette and custom typography creates an inviting, community-focused feel.
Created cohesive interior signage, wall graphics, and menu boards that transform the space into an Instagram-worthy destination. Every touchpoint reinforces the brand and encourages customer sharing.
Designed takeaway cups, sleeves, bags, and loyalty cards that turn every customer into a walking advertisement. The consistent, attractive packaging builds brand recognition throughout Merthyr.
Created ready-to-use social media templates, post graphics, and story formats to maintain professional, on-brand presence from day one. Built anticipation with pre-launch teasers.
A brand that became beloved by the local community from day one
Within first 3 months
From 180+ reviews
In first 2 months
Complete brand delivery
"Jones Digital Design didn't just create a logo – they created an entire brand experience that resonates with our community. The feedback has been incredible. Customers love the branding, and our social media is flooded with people sharing photos of our cups and space. It's been a seamless experience from start to finish, and the team really invested in understanding what makes Merthyr special. We couldn't be happier!"
We specialize in creating memorable brand identities for new businesses