Creating an energetic, conversion-focused website that captures the studio's vibrant atmosphere and drives membership signups.
Business: Peak Performance Studio
Industry: Fitness & Wellness
Location: Cardiff, Wales
Size: Boutique Studio
Duration: 5 weeks
Launched: January 2024
Peak Performance Studio had an amazing facility and passionate instructors, but their outdated website failed to capture the energy and community that made them special. They were losing potential members to competitors with more polished online presences and struggling to manage class bookings efficiently.
Website didn't reflect the vibrant, energetic atmosphere of the studio
Manual booking process frustrated members and wasted staff time
70% of visitors were on mobile but the site was unusable on phones
Website visitors weren't converting to trial class bookings
Designed a bold, dynamic website with vibrant colors, high-energy photography, and motion graphics that capture the excitement of a workout at the studio. The design motivates visitors to take action.
Integrated Mindbody booking system allowing members to view class schedules, book sessions, and purchase packages directly through the website. Automated the entire booking workflow.
Built specifically for mobile users who check class times and book workouts on-the-go. Touch-optimized interface makes booking a class as easy as sending a text.
Created member testimonial sections, before/after transformations, and instructor spotlights that showcase the supportive community. Social proof drives trial class bookings.
A website that became their most effective marketing tool
From 45 to 189 active members
Added through online bookings
Per week on admin tasks
Of trial classes to memberships
"The website Jones Digital Design created is stunning and truly captures the energy of our studio. More importantly, it's become our most effective marketing tool. The online booking system has transformed our business, and we've tripled our membership in just 6 months. It's been absolutely incredible!"
Let's create a website that captures your brand's energy and drives real results