Case Study

Freelance Consultant Personal Brand Website

Building an affordable, professional online presence for an independent consultant to attract premium clients and showcase expertise.

£800
Budget-Friendly
3 Weeks
Fast Delivery
180%
Lead Growth
Hands, laptop screen and person on sofa with reading website for marketing, brand and business branding. Entrepreneur, computer and ux for contact, research or plan with global expansion for company

Client

Name: Mark Jones

Industry: Business Consulting

Location: Newport, Wales

Experience: 10+ years

Deliverables

  • 5-page website
  • Professional copywriting
  • Contact form integration
  • SEO optimization

Timeline

Duration: 3 weeks

Launched: April 2024

WordPress Elementor

The Challenge

Mark Jones had built a successful consulting practice through word-of-mouth referrals over 10 years. However, as a freelancer operating on a tight budget, he needed an affordable yet professional website to establish credibility with larger corporate clients and compete with bigger consulting firms.

Limited Budget

As an independent consultant, couldn't afford expensive agency rates

No Online Presence

Potential clients couldn't verify credentials or expertise online

Missing Opportunities

Lost leads to competitors with professional websites

Tight Timeline

Needed website quickly before major client pitch

Our Solution

Clean Professional Design

Created a minimalist, professional design that positions Mark as an established expert. The clean aesthetic communicates professionalism without unnecessary complexity, perfect for a consultant's personal brand.

  • Professional photography
  • Clear service descriptions
  • Testimonials section

Compelling Copy

Crafted persuasive copy that highlights Mark's 10+ years of experience, specialized expertise, and client success stories. The messaging positions him as the go-to consultant in his field.

  • About page storytelling
  • Service value propositions
  • Case study highlights

Local SEO Focus

Implemented local SEO strategies to help Mark appear in search results when Newport and South Wales businesses search for consulting services. This drove qualified local traffic.

  • Location-optimized content
  • Google Business integration
  • Schema markup

Lead Capture System

Built an easy-to-use contact form and consultation booking system. Clear calls-to-action throughout the site guide visitors to take the next step and get in touch.

  • Multi-step contact form
  • Email notifications
  • Calendar integration

The Results

An affordable investment that delivered immediate returns and ongoing value

180%
Lead Increase

From 5 to 14 monthly enquiries

£800
Total Investment

Extremely affordable package

3 Weeks
Launch Time

Fast turnaround delivery

2
Major Clients

Secured within first month

"As a freelancer, I needed something professional but affordable. Jones Digital Design delivered exactly what I needed within my budget. The website looks far more expensive than it was, and I've already won two major clients who found me online. Best investment I've made in my business!"

MJ
Mark Jones
Independent Business Consultant

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