Case Study

Mitchell Consulting Website Redesign

Transforming a dated online presence into a modern, professional platform that attracts high-value clients and establishes industry authority.

250%
Lead Increase
4.2s
Load Time
85%
Bounce Rate Drop
Three computer displays showcase web design creation tools and interface concepts, offering a glimpse into modern digital design workflows and techniques

Client

Company: Mitchell Consulting

Industry: Business Consulting

Location: Cardiff, Wales

Founded: 2015

Project Scope

  • Full website redesign
  • Responsive development
  • SEO optimization
  • Content strategy

Timeline & Tools

Duration: 8 weeks

Launched: March 2024

Figma WordPress Google Analytics

The Challenge

Mitchell Consulting approached us with a significant problem: their outdated website was actively hurting their business. Despite having an impressive portfolio of successful consulting projects, their online presence told a different story.

Poor First Impressions

Website looked dated and unprofessional, causing potential clients to question credibility

High Bounce Rate

87% of visitors left within 10 seconds due to poor user experience and slow loading times

Mobile Disaster

Site was completely broken on mobile devices, losing 60% of potential traffic

Zero Conversions

No clear calls-to-action or lead capture system resulted in minimal enquiries

Our Solution

Modern Visual Identity

Created a clean, professional design that reflects Mitchell Consulting's expertise and positions them as industry leaders. Used a sophisticated color palette of deep blues and crisp whites to convey trust and professionalism.

  • Contemporary typography
  • Professional imagery
  • Consistent branding

Mobile-First Approach

Built the site with a mobile-first methodology, ensuring perfect functionality across all devices. Implemented responsive design principles that adapt seamlessly from smartphones to large desktop displays.

  • Touch-friendly navigation
  • Optimized images
  • Fast mobile loading

Performance Optimization

Implemented advanced optimization techniques to achieve lightning-fast load times. Reduced page weight by 70% through image optimization, code minification, and efficient caching strategies.

  • 4.2s average load time
  • CDN integration
  • Lazy loading

Conversion Strategy

Designed strategic conversion pathways throughout the site with compelling calls-to-action, lead capture forms, and trust signals. Created a consultation booking system that makes it easy for prospects to take the next step.

  • Strategic CTAs
  • Multi-step forms
  • Trust badges

The Results

Within just 3 months of launch, Mitchell Consulting saw transformative results across all key metrics

250%
Increase in Leads

From 8 to 28 qualified leads per month

85%
Bounce Rate Drop

From 87% down to 13%

340%
Mobile Traffic

Mobile now represents 62% of all visits

5:42
Avg. Session

Up from 0:23 seconds previously

"Jones Digital Design completely transformed our online presence. The new website has become our most effective sales tool. We're now attracting higher-quality clients who are ready to engage with our services. The team understood our business inside out and created something that truly represents who we are."

SM
Sarah Mitchell
Managing Director, Mitchell Consulting

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