Creating a bold, memorable brand identity for an innovative tech startup entering a competitive market with confidence and style.
Company: TechStart
Industry: Software/SaaS
Location: Swansea, Wales
Stage: Seed Startup
Duration: 6 weeks
Launched: February 2024
TechStart, a promising software startup, needed to establish a professional brand identity before their product launch. As a new player in the competitive SaaS market, they required a brand that would help them stand out and attract investors while appealing to their target customer base.
Starting from scratch with no existing visual assets or brand direction
Needed complete branding in 6 weeks before investor pitch
Limited budget typical of early-stage startups
Needed to differentiate from hundreds of similar startups
Designed a distinctive wordmark logo that combines tech-forward aesthetics with approachable personality. The dynamic design represents innovation and forward momentum while remaining professional enough for enterprise clients.
Created a comprehensive brand system with vibrant gradient colors, modern typography, and flexible design elements. The system works across all touchpoints from digital to print while maintaining consistency and impact.
Designed a compelling pitch deck that tells TechStart's story with visual impact. Clean layouts, data visualization, and strategic use of brand elements helped them secure their first round of funding.
Delivered comprehensive brand guidelines documenting every aspect of the visual identity. This ensures consistency as the team grows and external partners work with the brand.
A powerful brand identity that helped secure funding and market presence
Secured in first pitch round
Among test audience
Ahead of schedule
In first month
"The branding work Jones Digital Design created for TechStart exceeded all our expectations. The logo is modern and memorable, and the complete brand package gave us everything we needed to launch with confidence. The pitch deck they designed was instrumental in helping us secure our seed funding!"
Let's create a memorable brand that sets you apart from the competition