Professional logo with complete brand guidelines and variations for a multinational financial services corporation.
Apex Financial, a rapidly growing financial services firm expanding internationally, needed a complete corporate identity that would convey trust, stability, and professionalism across multiple markets. Their existing logo felt dated and inconsistent across different divisions and regional offices.
The challenge was creating a sophisticated identity system that would work across 15 countries, multiple languages, and countless touchpoints—from mobile banking apps to high-rise office signage. The logo needed to inspire confidence in institutional investors while remaining approachable for retail customers.
We developed a timeless logomark featuring an abstract "A" formed by upward-pointing geometric shapes, symbolizing growth and stability. The design uses a refined navy and gold color palette, paired with a custom serif typeface that balances tradition with modernity. The Premium Package included comprehensive 80-page brand guidelines covering every conceivable application.
Classic design that conveys stability and trustworthiness
Works seamlessly across cultures and languages
80-page brand manual covering every application
Multiple logo variations and color treatments
The comprehensive rebrand contributed to Apex Financial's successful international expansion and IPO preparation. Brand recognition increased by 78% in key markets, and the company's valuation increased by over £500M in the 18 months following the rebrand. The professional identity helped secure major institutional partnerships and improved consumer trust scores significantly.
Enterprise-level applications across global markets and touchpoints.
Premium business cards, letterhead, and executive materials
Comprehensive 80-page manual for global implementation
Let's design a logo that perfectly captures your brand's essence and sets you apart from the competition.